Figure 10 − Online purchases of online cultural services as a percentage of individuals who used the internet within the previous year

Among other possible uses, the internet is a tool for accessing cultural content, such as films, books, the press, information on and tickets for cultural events and services, learning platforms, and knowledge-sharing platforms for cultural heritage and current cultural trends. Figure 10 shows that most EU consumers use the internet to purchase films or music. Only in the Netherlands, Spain, Poland, Portugal, and Slovakia does the number of people who purchase e-books exceed the number of people who purchase films or music. This does not mean that people in these Member States read more than they watch films or listen to music. It simply shows that for them, in 2017, buying e books was more popular than buying films or music online. Finding out what percentage of films watched online were heritage films would be an excellent input for film literacy actions and film education.