Whilst social media cannot replace face-to-face contact with youth, they can be a useful additional tool to deliberately target young people (the age group most likely to be disengaged from politics) because they are more likely to use social media, especially SNS. Young people aged 16 to 24 in the EU27 are more active users of social media functions than other age groups, including creating blogs, posting content or sending messages via social media.
Selected internet users by age group, 2012 (% of internet users in past three months, EU27)
Selected internet users by age group, 2012 (% of internet users in past three months, EU27)
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