The Arab StratCom does not have a dedicated team of experts but instead relies fully on interinstitutional cooperation between the European External Action Service (including the EU Delegations in the region), European Commission staff (e.g. DG Near and DG Home) and the office of the EU Counter-terrorism Coordinator in the Council. The focus of ongoing efforts is not on generating counter-narratives per se, but rather on producing positive messages about the EU’s involvement in the region. In practical terms, the work of the Task Force follows a bottom-up approach, whereby the main ownership of projects – including their conception and implementation – lies with the EU delegations in the region and their local partners. Currently, three EU delegations: in Egypt, Jordan and Morocco; are running pilot projects in order to help the Arab StratCom Task Force streamline tools and messages.