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Estimated global app economy and number of Apple apps

Figure 1 – Estimated global app economy and number of Apple apps

Estimated global app economy and number of Apple apps

The app economy seems to be far from reaching saturation stage. Estimates expect it to grow globally to US$6.3 trillion – almost fivefold from the 2016 value of US$1.3 trillion (see Figure 1). Furthermore, in 2021 the number of global app users is likely to nearly double, to reach 6.3 billion people, who will spend much more time in apps and, mainly due to using apps for e-commerce, will increase spending from US$379 to US$1 008 per person. This will be accompanied by a rapidly growing number of available apps

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