Around 70 % of the seafood consumed in the EU is imported. In order to cope with growing demand for seafood, future increases in EU fish product supply will have to be driven primarily by aquaculture. According to 2016 figures, about 75 000 people are directly employed in aquaculture in the EU. Out of the three sub-sectors (marine, shellfish and freshwater), marine aquaculture has the lowest employment but accounts for 51 % of EU aquaculture production in terms of value. The most important marine fish species in aquaculture in the EU-28 is salmon (the vast majority of which is farmed in the UK) and sea bream and sea bass (with Greece as the main producer). Production in the EU-28 has remained more or less stable over the past 20 years, whereas world production has more than tripled. In Norway, production rose from 278 to 1 326 thousand tonnes in the period from 1995 to 2016 (see Figure 3 below). In line with the 2013 CFP reform and the strategic guidelines on aquaculture, multiannual national plans have been developed by Members States to increase competitiveness, reduce administrative burdens and take advantage of the high quality of EU aquaculture products resulting from strict environmental, animal health and consumer protection standards.