![‘Green claims’ directive: Protecting consumers from greenwashing [EU Legislation in Progress][Policy Podcast]](https://i0.wp.com/epthinktank.eu/wp-content/uploads/2023/10/EPRS-Briefing-753958-Green-claims-FINAL.png?fit=1024%2C1024&ssl=1)
Written by Guillaume Ragonnaud (3rd edition, updated on 11.10.2024).
In the absence of specific rules on claims regarding the ‘green’ nature of products, how can consumers be sure that such claims are reliable, comparable and verifiable throughout the EU?
On 22 March 2023, the European Commission put forward a proposal for a directive on green claims. The proposed directive would require companies to substantiate the voluntary green claims they make in business-to-consumer commercial practices, by complying with a number of requirements regarding their assessment (e.g. taking a life-cycle perspective).
In Parliament, the file was allocated jointly to the Committees on Internal Market and Consumer Protection (IMCO) and on Environment, Public Health and Food Safety (ENVI). Parliament adopted its first-reading position on 12 March 2024 and the Council approved a general approach on 17 June 2024. Interinstitutional negotiations are now about to begin.
Complete version
- October 2024: ‘Green claims’ directive: Protecting consumers from greenwashing (3rd edition)
| Proposal for a directive of the European Parliament and of the Council on substantiation and communication of explicit environmental claims (green claims directive) | ||
| Committees responsible: (Joint committee) | Internal Market and Consumer Protection (IMCO) Environment, Public Health and Food Safety (ENVI) | COM(2023)166 22.3.2023 |
| Co-rapporteurs: | Sandro Gozi (Renew, France) Delara Burkhardt (S&D, Germany) | 2023/0085(COD) |
| Shadow rapporteurs: | Arba Kokalari (EPP, Sweden); Danuše Nerudová (EPP, Czechia); Laura Ballarín Cereza (S&D, Spain); Virginie Joron (PfE, France); Valérie Deloge (PfE, France); Stefano Cavedagna (ECR, Italy); Pietro Fiocchi (ECR, Italy); Emma Wiesner (Renew, Sweden); Alice Kuhnke (Greens/EFA, Sweden); Kai Tegethoff (Greens/EFA, Germany); Luke Ming Flanagan (The Left, Ireland); Lynn Boylan (The Left, Ireland) | Ordinary legislative procedure (COD) (Parliament and Council on equal footing – formerly ‘co-decision’) |
| Next steps expected: | Trilogue negotiations | |
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